Convergence describes “old” forms of media (such as Print, Television and Radio) assembling together to create a multimedia story that the audience can access on a wide variety of platforms and devices. On the surface, the role of a journalist is still the same: to provide fast and accurate reporting to its audience. The Internet’s presence in today’s culture dramatically alters how journalist continue to operate, and this affects the skills they need to develop and the way media outlets and businesses continue to raise revenue.
Typically audiences access online news during work hours, while still using more traditional mediums in the mornings and evenings (such as newspapers in the mornings, radio while travelling, and television in the evenings), but we can’t be certain how long this will remain, and whether or not the Internet will soon take over completely. The Internet has made it easier and faster for audiences to access a larger amount of data, and the only future for journalism lies in its trustworthiness and a solid foundation of loyal audience members. It’s becoming more frequent for journalists to put their stories together in the field and uploading them sooner, and a culture beginning where journalists teach each other, and become multi-skilled, instead of a journalist specialising in one area such as video recording or sound editing for example.
Maintaining revenue whilst transferring or creating an online presence can be incredibly difficult, and there is still no proven successful model that can be universally applied. Pay walls are an option, but some see this as an affront to freedom of information. Revenue from advertising and traditional platforms such as newspapers still exist, but their profits are slowly falling and their sustainability in the future is uncertain. Often it takes several years to establish a profitable online presence that can be sustainable and yield profit.